New branding for the restaurant Hidden Fish in downtown Montreal. From the logo to the menu, Hidden Fish wants a brand new look.
Sushi Hidden Fish Brand identity 2024
Hidden fish
Mandate
New branding for the restaurant Hidden Fish in downtown Montreal. From the logo to the menu, Hidden Fish wants a brand new look.
Description
Hidden Fish offers high-end, authentic Japanese cuisine, providing superior taste with fresh ingredients. This restaurant truly knows good food.
Ideation phase
Trying to move away from the traditional red and black sushi branding. Now that sushi is well known in the city, there is no need to keep the same style to be recognized. It is time for this restaurant to branch out and be unique.
Creative process
Designing a high-end logo was a new approach for me. I began with multiple sketches and ultimately arrived at this circular shape that represents both an “H” and a fish. The thin font evokes class. The gold mark of the logo stands on its own and is versatile across different formats.
I drew inspiration from the color palettes of traditional Japanese attire to create a link distinct from the usual sushi restaurant colors. The saturated color palette represents the freshness of the products.
Description
Hidden Fish offers high-end, authentic Japanese cuisine, providing superior taste with fresh ingredients. This restaurant truly knows good food.
Ideation phase
Trying to move away from the traditional red and black sushi branding. Now that sushi is well known in the city, there is no need to keep the same style to be recognized. It is time for this restaurant to branch out and be unique.
Creative process
Designing a high-end logo was a new approach for me. I began with multiple sketches and ultimately arrived at this circular shape that represents both an “H” and a fish. The thin font evokes class. The gold mark of the logo stands on its own and is versatile across different formats.
I drew inspiration from the color palettes of traditional Japanese attire to create a link distinct from the usual sushi restaurant colors. The saturated color palette represents the freshness of the products.
